The ethical requirement for publishing research findings is that the following information must be included:
- aim and objectives of the research
- name of the research organisation carrying out the research, and the sponsor of the research (if applicable)
- universe effectively represented (i.e. who was interviewed), and sampling method used
- achieved sample size (number of interviews actually reported), and in the case of full random probability samples, the response rate achieved
- geographical coverage and number of sampling locations at which data were collected
- dates that data were collected
- method by which the information was collected (face-to-face, telephone interview, online panel, etc.)
- statistical analysis employed, and accuracy and confidence levels
- weighting procedures (or other statistical methods used to adjust the results) if applicable, and the universe used for the weights
- questions asked, and to avoid possible ambiguity and misunderstanding the actual wording of the question should be given
