We tap into the best primary sources for generating new information and secondary sources for existing information, draw on evidence-based insights to facilitate decision-making and to make organisations, products, and services work (or work better), and make strategic recommendations and advise regarding the integration of available information, to ensure relevant, usable insights for strategy, and ethical research practice that ensures cognitive justice, equality, and equity

Research

Find comprehensive information for strategic decision-making that improves things

Get advice about selecting sources that have relevant information, collecting data from relevant sources, cleaning, processing and integrating data, analysing data and visualising results, analysing results and sharing insights with stakeholders

Ethics Advice

Understand and adhere to the ethical requirements for research and personal information protection

Download an Introductory webinar and handouts and a POPIA (incl. PAIA) Manual Template or get a Quote for support (e.g., privacy introduction and analysis workshops, research compliance assessment, etc.)
popi at leonievorster.co.za

Glossary of Market Research Terms

Online Surveys

Run hosted, custom-designed, hassle-free online surveys using our secure platform and services

Our secure
Survey Interviewing Platform
services include questionnaire development, scripting, testing, online hosting, and data cleaning, taking the hassle out of survey data collection and ensuring adherence to local and global scientific and ethical standards
leonie at leonievorster.co.za

Research Posts

  • Introduction to Survey Interviewing
    Information from survey research allows researchers to understand, interpret, and even change the world. In this webinar, you will learn how to use survey interviewing to create quality data.
  • Diamonds and Flow
    Research decision-making needs structure and must be logical, organised, and results-driven., and in this workshop a framework is presented for making the decisions needed to ensure that the research process flows
  • Diamonds and Flow
    Research decision-making needs structure and must be logical, organised, and results-driven., and in this workshop a framework is presented for making the decisions needed to ensure that the research process flows
  • POPIA (inl. PAIA) Manual
    A template for developing a policy for the protection of personal information when doing market research in South Africa
  • Market Research and Protecting Personal Information
    How to protect personal information when doing market research in South Africa
  • Living in a world of fake news and deepfakes
    What should we do as active participants in the sharing of information and content, which we have readily become by engaging on social media and using the internet?
  • Checklist: Reporting Research
    A checklist for ensuring that published research findings meet global ethical requirements