Market Research and Protecting Personal Information

How to protect personal information when doing market research in South Africa

Published Categorised as Research, Webinar

Get access to one download of a one-hour webinar, presentation slides with notes, and supporting documentation including a glossary and an analysis template, for a year.

Contents

  • Summary of the Protection of Personal Information Act (POPIA) and related legislation in South Africa
  • Conditions for lawfully processing personal information in South Africa when doing market research
  • Requirements for the protection of personal information collected for market research purposes
  • How to do market research that complies with the POPI Act requirements

Presenters

Leonie Vorster is a strategist, writer, and research advisor with an MA (Research Psychology). She is a member of ESOMAR, the Psychological Society of South Africa (PsySSA) and the PsySSA Division for Research and Methodology.
Dr Elsa Thirion-Venter is the Southern African Marketing Research Association (SAMRA) Ethics Committee Chairman. She is a SAMRA Accredited Researcher (SAR) with an MA (Psychology), MBL and a D Lit et Phil (Consulting Psychology).
Both presenters are Research Psychologists.