Join me online on Wednesday, 17 July 2024 at 18h00 for a professional branding workshop: https://www.psyssa.com/events/workshops/2024-workshops/
Is branding inherently fake, or real enough to have value for professionals? In this practical workshop we interrogate the research-based meaning and value of branding and apply branding concepts in work, and life. The workshop includes an introduction to branding, with a focus on purpose-driven branding. Professional branding concepts are explained using some familiar and some not so familiar South African and African examples from traditional and social media. Find out what brand strategy, identity, positioning, personality, promise, and differentiation mean, and what these mean for psychology professionals. During the workshop participants will get the opportunity to start their own professional branding journey, build on the professional brand path they have already taken, or change course if they need to, while staying true to their story, purpose, and values. The workshop offers a step-by-step guide to professional branding, and is relevant for psychological professionals in private practice, academia, research, business, government, and non-profit organisations.
Do you know what your professional brand is, and does it matter if you don’t have one? Should you fake it ‘til you make it, or is being authentic non-negotiable? Find answers to these questions (and more) when you embark on a personal journey to define your own purpose-driven brand and assess whether your brand is true to who you are. We will also explore examples of great professional branding, professional branding gone bad, and professional branding in the age of AI. Learn about key branding concepts, and what they mean for you and your professional brand. Participants will receive a step-by-step guide (workbook) to continue their professional branding journey after the workshop.
